Public Speaking Courses Brisbane
Public Speaking Courses Brisbane
How to Use Public Speaking to Generate Leads for Your Business
When you’re searching for “public Speaking Courses Brisbane”, what are you looking for? If you’re like many business people you want to get a result, you want, leads, sales and business growth. That’s exactly what I’ve been teaching local business owners in my public speaking courses in Brisbane.
Here’s some of the compelling talk titles that recent participants have come up with.
Read these titles aloud loud to get the best effect…
“Discover why you Click with Some People and Clang with Others”
- that’s the title of a 30-minute lead generating talk by Sharon Hudson from Talent Tools.
“How to make Make a Million Dollars Commission with 1 Just Listed Ad”
- that’s a 30-minute lead generating talk by Mike Hillsdon from The Cahtbot Agency.
“How to Install a Silent Salesperson in Your Business”
- that’s a lead generating talk by Lara Arden.
“How to Get the Laon You Need for the House You want”
- that’s a lead generating talk by Deb Murphy from Aussie Dream Home Loans.
Developing a 30-minute business talk can be a powerful marketing tool for your business. Don’t underestimate the amount of opportunity that exists for ordinary business people to become guest speakers.
15 points drawn from my public speaking courses in Brisbane
There is a big opportunity out there for you to do public speaking in Brisbane
1. Topic. Did you notice how the people mentioned above carefully crafted topics that set them apart as unique, different and with considerable expertise? They will rise head and shoulders above their competition. In fact, most of their competition will not speak in front of an audience delivering a compelling talk. The best that most of their competitors will do is a “we do this, and we do that” style talk.
2. Lots of events. Just think for a moment about the number of business networking groups there are in Brisbane. A guest speaker is central to the business model for most networking groups. Then think about the Industry group meetings, the Franchise group meetings, the special interest group meetings, the conferences and the trade shows. Many of them use a guest speaker as a drawcard to get bums on seats. You can be that drawcard.
3. Guest presenters needed. Many of these events are built around a guest presenter.
4. You’ll get referred. You’ll get referrals to other speaking opportunities. I spoke at a typical business networking breakfast in Mt Gravatt. Their model was to have a guest speaker. I generated leads from that and some of those turned into paying customers. I was also approached at the end of the breakfast by a person who was coordinating a business expo in Wynnum. They asked if I could do a guest speaker spot there and I said yes.
At the business expo, I generated leads that turned into paying clients and again I was approached and asked to speak at another function. This time it was a Thermomix monthly meeting. I spoke there and a couple of people booked into my paid workshop, including the person who had invited me (it was the second time she’d seen the presentation).
5. Get paid in leads. There are lots and lots of events that are designed around a guest speaker. Most of these don’t have the budget to pay for a speaker. In return for complementary services, they will let you tastefully include a lead generation strategy.
It is clear that there is a big opportunity for business people to add public speaking to their marketing tool kit.
How do you Tame Your Fear When Public Speaking?
The National Institute of Mental Health in the US says that 75% of people rank the fear of public speaking their #1 fear (even above death itself).
There’s a very old story about that. A few hundred people were surveyed about their greatest fears. Fear of public speaking was number one. Fear of falling was number two and death by fire was number three! So, most people would rather jump off the Riverside Centre or be burned alive than speak in front of a group of people.
A few things about nerves that I teach in my public speaking workshops in Brisbane;
6. It’s OK. Everybody has nerves when they are in front of an audience. Welcome to the human race, nerves and anxiety are a natural response. Just focus on controlling them, not eliminating them.
7. Performance. A little bit of nerves and anxiety actually puts you into a peak performance state. You’ll be more alert, your senses are heightened and you are performance-ready.
8. The unknown. Most of us fear the unknown. Speaking in front of an audience represents the unknown – how will it go, how will the audience respond, will I remember my lines, etc., etc. Many times people spend time worrying about things that never come to pass. Instead, use mental rehearsal to see, in your mind’s eye, that things go well. There’s no need to over exaggerate in your thinking, just see things going well. It’s a whole lot better than worrying about negative outcomes that may never eventuate!
9. Cucumber. Back in the 1920s, the great Dale Carnegie said something like “anyone who is as cool as a cucumber when giving a speech is about as interesting as a cucumber too!” Don’t aim to have zero nerves or stress, allow yourself to accept that a degree of positive anxiety is needed for you to do well. Once you stop feeling ‘bad’ for being nervous, things can quickly get a lot better for you.
10. Preparation. If you want to be confident in front of an audience, then you need to earn that confidence. Confidence is earned initially through preparation and practice. Over the long term, your confidence builds from your accumulated experience. Don’t think that you can ‘wing it’ and generate leads from your talk.
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